Impacting EBITDA and Exit Multiples with Marketing

Assisting PE, M&A, Operating Partners, Sponsors, and Family Offices with Growth.
About US

Marketing Functions as a Driver of Financial Performance.

50 Capital Growth scales marketing and revenue operations for investor-backed and roll-up companies—providing the strategic leadership, technical execution, and integrated marketing systems required to grow EBITDA and maximize exit multiples.

Outcomes We Deliver

Increased EBITDA

Marketing that drives margin expansion—not just top-line growth.
Improved Exit Multiples

Improved Exit Multiples

Scalable, repeatable growth systems buyers value.
De-risked Capital Deployment

De-risked Capital Deployment

We assess marketing risks, so you don’t guess post-close.
Faster Time-to-Value

Faster Time-to-Value

Execution begins on Day 1—not Month 12.
Organizational Momentum

Organizational Momentum

We rally teams around brand and value to build a growth culture.

Who We Work With

We serve sophisticated buyers and fast-scaling companies who treat marketing as a lever, not a line item.

Private Equity Firms

Private Equity Firms

We bring operational alpha through scalable go-to-market engines.

Investment Bankers

Investment Bankers

We strengthen the sell-side narrative with strategic growth plans.

Independent Sponsors & Family Offices

Independent Sponsors & Family Offices

Embedded CMO leadership and marketing systems without overhead.

Portfolio Company CEOs

Portfolio Company CEOs

We build and execute the marketing strategy your growth mandate demands.

Venture-Backed Companies

Venture-Backed Companies

Transition from early wins to scalable, repeatable growth that attracts next-round capital.

Case Highlights

Case Highlights

Brechbuhler Scales GMB

Brechbuhler Scales, Inc. offers preventative maintenance, repair, installations, and calibration services throughout Ohio, Pennsylvania, Indiana, West Virginia, Michigan and Illinois.
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Flexmar LMS

FLEXMAR is a manufacturer of polyaspartic floor coating systems applied on residential and commercial concrete floors. Since 2006, FLEXMAR has distributed flooring through a nationwide dealer network.
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What We Do

Strategy and execution across the full investment lifecycle.

Predeal Strategic Projections

We assess marketing capability, capacity, and scalability to inform better offers and faster value realization.

Pre-Closing Marketing Growth Plans

Our signature 'Marketing Plan in a Box' defines 3, 6, 12, and 24-month milestones, budget models, and execution readiness.

Post-Close Execution & Optimization

We assess marketing capability, capacity, and scalability to inform better offers and faster value realization.

Mid-Cycle Deal Resets

Objective evaluation and strategic re-alignment to restore momentum and protect value

Sales Enablement Without Excuses

Unify CRM, automation, sales collateral, and proposal systems to remove friction and drive revenue.

Marketing Infrastructure Modernization

From legacy tech to scalable ecosystems—CRM, attribution, dashboards, and campaign operations.

Primary Offerings

Comprehensive marketing and growth services designed specifically for private
equity portfolios and investment-backed companies.

Predeal Strategic Projections

Data-driven revenue forecasts and growth scenarios to guide investment decisions.

Marketing Due Diligence Audits

Comprehensive assessment of marketing assets, capabilities, and growth potential.

Pre-Closing Growth Plan

Complete 'Marketing Plan in a Box' ready for immediate post-acquisition execution.

Post-Close Execution

Hands-on implementation of growth strategies from Day 1 through value creation.

Mid-Life Cycle Deal Resets

Strategic pivots and recovery plans for underperforming portfolio companies.

Sales Enablement Programs

Tools, training, and processes to accelerate sales team performance and conversion.

CRM & Marketing Automation

Implementation and optimization of scalable marketing and sales technology stacks.

Fractional CMO Services

Experienced marketing leadership and team augmentation without full-time overhead.
Testimonials

Our Success Stories

“If you’re curious, this is Website Ipsum. It was specifically developed for the use on development websites. Other than being less confusing than other Ipsum’s, Website Ipsum is also formatted in patterns more similar to how real copy is formatted on the web today.”

John Smith

CEO | Company

“If you’re curious, this is Website Ipsum. It was specifically developed for the use on development websites. Other than being less confusing than other Ipsum’s, Website Ipsum is also formatted in patterns more similar to how real copy is formatted on the web today.”

James Miller

Vice President | Company
Services

Services

Strategic Marketing Planning

Strategic Marketing Planning

Brand Strategy

Brand
Strategy

Growth Marketing

Content
Marketing

Digital
Campaigns

Podcast

P.E. and M&A on the Podcast

Episode 68

Bill Woods

The Manufacturing CEO’s
Guide to Competitive
Marketing Strategy

Outflank bigger competitors with a competitive marketing strategy.

Episode 67

Bill Woods

How B2B Marketing De-Risks
M&A Transactions

Explore how marketing strategy influences EBITDA, deal structure, and exit multiples in B2B M&A.

Episode 66

Steve Kohnke

How to Build a Sellable B2B Business That Doesn’t Rely
on You

Outflank bigger competitors with a competitive marketing strategy.

Megan Casey Glover
Episode 72
The Hidden Sacrifices of Startup Success

Startup to SaaS leader: Government sales cycles, private equity strategies, and Megan’s founder journey.

Dave Kohl
Episode 62
What PE Firms Miss After the Deal

Entrepreneurs on how marketing, strong culture, and financial discipline drive value in B2B M&A.

Bill Woods
Episode 67
How B2B Marketing De-Risks M&A Transactions

Explore how marketing strategy influences EBITDA, deal structure, and exit multiples in B2B M&A.

Megan Casey Glover
Episode 72
The Hidden Sacrifices of Startup Success

Startup to SaaS leader: Government sales cycles, private equity strategies, and Megan’s founder journey.

Bill Woods
Episode 68
The Manufacturing CEO’s Guide to Competitive Marketing Strategy

Outflank bigger competitors with a competitive marketing strategy.

Dave Kohl
Episode 62
What PE Firms Miss After the Deal

Entrepreneurs on how marketing, strong culture, and financial discipline drive value in B2B M&A.

Megan Casey Glover
Episode 72
The Hidden Sacrifices of Startup Success

Startup to SaaS leader: Government sales cycles, private equity strategies, and Megan’s founder journey.

Bill Woods
Episode 68
The Manufacturing CEO’s Guide to Competitive Marketing Strategy

Outflank bigger competitors with a competitive marketing strategy.

Dave Kohl
Episode 62
What PE Firms Miss After the Deal

Entrepreneurs on how marketing, strong culture, and financial discipline drive value in B2B M&A.

About US

Marketing Functions as a Driver of Financial Performance.

50 Capital Growth scales marketing and revenue operations for investor-backed and roll-up companies, providing the strategic leadership, technical execution, and integrated marketing systems required to grow EBITDA and maximize exit multiples.

Contact Us

Ready to Derisk, Execute, and Grow?

Let’s turn your marketing function into a value creation engine.

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