Impacting EBITDA and Exit Multiples with Marketing

Assisting PE, M&A, Operating Partners, Sponsors, and Family Offices with Growth.
About US

Marketing Functions as a Driver of Financial Performance.

50 Capital Growth scales marketing and revenue operations for investor-backed and roll-up companies—providing the strategic leadership, technical execution, and integrated marketing systems required to grow EBITDA and maximize exit multiples.

Services

Services

Strategic Marketing Planning

Strategic Marketing Planning

Brand Strategy

Brand
Strategy

Growth Marketing

Content
Marketing

Digital
Campaigns

Who We Work With

We serve sophisticated buyers and fast-scaling companies who treat marketing as a lever—not a line item.

Private Equity Firms

Private Equity Firms

We bring operational alpha through scalable go-to-market engines.
Investment Bankers

Investment Bankers

We strengthen the sell-side narrative with strategic growth plans.
Independent Sponsors & Family Offices

Independent Sponsors & Family Offices

Embedded CMO leadership and marketing systems without overhead.

Portfolio Company CEOs

We build and execute the marketing strategy your growth mandate demands.
Venture-Backed Companies

Venture-Backed Companies

Transition from early wins to scalable, repeatable growth that attracts next-round capital.
Case Highlights

Case Highlights

Brechbuhler Scales GMB

Brechbuhler Scales, Inc. offers preventative maintenance, repair, installations, and calibration services throughout Ohio, Pennsylvania, Indiana, West Virginia, Michigan and Illinois.
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Flexmar LMS

FLEXMAR is a manufacturer of polyaspartic floor coating systems applied on residential and commercial concrete floors. Since 2006, FLEXMAR has distributed flooring through a nationwide dealer network.
View More

What We Do

Strategy and execution across the full investment lifecycle.

Predeal Strategic Projections

We assess marketing capability, capacity, and scalability to inform better offers and faster value realization.

Pre-Closing Marketing Growth Plans

Our signature 'Marketing Plan in a Box' defines 3, 6, 12, and 24-month milestones, budget models, and execution readiness.

Post-Close Execution & Optimization

We assess marketing capability, capacity, and scalability to inform better offers and faster value realization.

Mid-Cycle Deal Resets

Objective evaluation and strategic re-alignment to restore momentum and protect value

Sales Enablement Without Excuses

Unify CRM, automation, sales collateral, and proposal systems to remove friction and drive revenue.

Marketing Infrastructure Modernization

From legacy tech to scalable ecosystems—CRM, attribution, dashboards, and campaign operations.

Outcomes We Deliver

Serious operators. Financially literate. Outcome-driven.

Increased EBITDA

Marketing that drives margin expansion—not just top-line growth.
Improved Exit Multiples

Improved Exit Multiples

Scalable, repeatable growth systems buyers value.
De-risked Capital Deployment

De-risked Capital Deployment

We assess marketing risks, so you don’t guess post-close.
Faster Time-to-Value

Faster Time-to-Value

Execution begins on Day 1—not Month 12.
Organizational Momentum

Organizational Momentum

We rally teams around brand and value to build a growth culture.
Testimonials

Our Success Stories

“If you’re curious, this is Website Ipsum. It was specifically developed for the use on development websites. Other than being less confusing than other Ipsum’s, Website Ipsum is also formatted in patterns more similar to how real copy is formatted on the web today.”

John Smith

CEO | Company

“If you’re curious, this is Website Ipsum. It was specifically developed for the use on development websites. Other than being less confusing than other Ipsum’s, Website Ipsum is also formatted in patterns more similar to how real copy is formatted on the web today.”

James Miller

Vice President | Company
Podcast

Latest on the Podcast

Episode 68

Bill Woods

The Manufacturing CEO’s
Guide to Competitive
Marketing Strategy

Outflank bigger competitors with a competitive marketing strategy.

Episode 67

Bill Woods

How B2B Marketing De-Risks
M&A Transactions

Explore how marketing strategy influences EBITDA, deal structure, and exit multiples in B2B M&A.

Episode 66

Steve Kohnke

How to Build a Sellable B2B Business That Doesn’t Rely
on You

Outflank bigger competitors with a competitive marketing strategy.

Bill Woods
Episode 68
The Manufacturing CEO’s Guide to Competitive Marketing Strategy

Outflank bigger competitors with a competitive marketing strategy.

Bill Woods
Episode 67
How B2B Marketing De-Risks M&A Transactions

Explore how marketing strategy influences EBITDA, deal structure, and exit multiples in B2B M&A.

Steve Kohnke
Denver Business Coach
Episode 66
How to Build a Sellable B2B Business That Doesn’t Rely on You

Expert strategies on exit planning, marketing’s impact on multiples, and building an owner-independent B2B business.

Bill Woods
Episode 68
The Manufacturing CEO’s Guide to Competitive Marketing Strategy

Outflank bigger competitors with a competitive marketing strategy.

Bill Woods
Episode 67
How B2B Marketing De-Risks M&A Transactions

Explore how marketing strategy influences EBITDA, deal structure, and exit multiples in B2B M&A.

Steve Kohnke
Denver Business Coach
Episode 66
How to Build a Sellable B2B Business That Doesn’t Rely on You

Expert strategies on exit planning, marketing’s impact on multiples, and building an owner-independent B2B business.

Bill Woods
Episode 68
The Manufacturing CEO’s Guide to Competitive Marketing Strategy

Outflank bigger competitors with a competitive marketing strategy.

Bill Woods
Episode 67
How B2B Marketing De-Risks M&A Transactions

Explore how marketing strategy influences EBITDA, deal structure, and exit multiples in B2B M&A.

Steve Kohnke
Denver Business Coach
Episode 66
How to Build a Sellable B2B Business That Doesn’t Rely on You

Expert strategies on exit planning, marketing’s impact on multiples, and building an owner-independent B2B business.

Contact Us

Ready to Derisk, Execute, and Grow?

Let’s turn your marketing function into a value creation engine.

Contact Form

Request a Free Consultation
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PA 15944, United States
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