Impacting EBITDA and Exit Multiples with Marketing

A growth partner to private equity firms, sponsors, and family offices.
About US

Marketing Functions as a Driver of Financial Performance.

50 Capital Growth scales marketing and revenue operations for investor-backed and roll-up companies. We provide the strategic leadership, technical execution, and integrated systems required to grow EBITDA and maximize exit multiples.

Outcomes We Deliver

Increased EBIDTA
Marketing that drives margin expansion, not just top-line growth.
Improved Exit Multiples
Scalable, repeatable growth systems buyers value.
De-risked Capital Deployment
Marketing diligence that surfaces risk before capital is deployed.
Faster Time-to-Value
Execution begins on day one, not month twelve.

Who We Work With

We serve sophisticated buyers and fast-scaling companies who treat marketing as a lever, not a line item.

Outcomes We Deliver

Increased EBITDA

Marketing that drives margin expansion, not just top-line growth.
Improved Exit Multiples

Improved Exit Multiples

Scalable, repeatable growth systems buyers value.
De-risked Capital Deployment

De-risked Capital Deployment

We assess marketing risks, so you don’t guess post-close.
Faster Time-to-Value

Faster Time-to-Value

Execution begins on day one, not month twelve.
Organizational Momentum

Organizational Momentum

We rally teams around brand and value to build a growth culture.

Increased EBITDA

Marketing that drives margin expansion, not just top-line growth.
Improved Exit Multiples

Improved Exit Multiples

Scalable, repeatable growth systems buyers value.
De-risked Capital Deployment

De-risked Capital Deployment

We assess marketing risks, so you don’t guess post-close.
Faster Time-to-Value

Faster Time-to-Value

Execution begins on day one, not month twelve.
Organizational Momentum

Organizational Momentum

We rally teams around brand and value to build a growth culture.
Our engagement framework

The 3-Phase Growth Model

A proven system that de-risks deals, accelerates growth, and maximizes exit value across the entire investment lifecycle.

Phase 01 - Evaluate

Predeal

Assess marketing risk, surface growth levers, and strengthen your offer.
Phase 02 - Plan

Preclose

Build a post-close growth strategy and execution roadmap.
Phase 03 - Execute

Post-Close

Deploy the plan with fractional leadership and a full-stack team.

Inside every phase, the same engine repeats.

Strategy
Optimization
REPEATS
& COMPOUNDS
Execution
The 3-Prong Growth Flywheel™
Our engagement framework

The 3-Phase Growth Model

A proven system that de-risks deals, accelerates growth, and maximizes exit value across the entire investment lifecycle.

Phase 01 - Evaluate

Predeal

Assess marketing risk, surface growth levers, and strengthen your offer.
Early diligence · 1–2 weeks
Phase 02 - Plan

Preclose

Build a post-close growth strategy and execution roadmap.
After LOI · 2–4 weeks
Phase 03 - Execute

Post-Close

Deploy the plan with fractional leadership and a full-stack team.
Early diligence · 1–2 weeks

The 3-Prong Growth Flywheel™

Each phase feeds the next, compounding results across the deal lifecycle. Every engagement strengthens the system.

Strategy
Grounded in diligence, aligned to thesis.
Execution
Delivered by senior operators and a full-stack team.
Optimization
KPI-driven reviews and iterative acceleration.
Trusted by Industry Leaders
Case Highlights

Case Highlights

Brechbuhler Scales GMB

Brechbuhler Scales, Inc. offers preventative maintenance, repair, installations, and calibration services throughout Ohio, Pennsylvania, Indiana, West Virginia, Michigan and Illinois.
View More

Flexmar LMS

FLEXMAR is a manufacturer of polyaspartic floor coating systems applied on residential and commercial concrete floors. Since 2006, FLEXMAR has distributed flooring through a nationwide dealer network.
View More

What We Do

Strategy and execution across the full investment lifecycle.

Predeal Strategic Projections

We assess marketing capability, capacity, and scalability to inform better offers and faster value realization.

Pre-Closing Marketing Growth Plans

Our signature 'Marketing Plan in a Box' defines 3, 6, 12, and 24-month milestones, budget models, and execution readiness.

Post-Close Execution & Optimization

We assess marketing capability, capacity, and scalability to inform better offers and faster value realization.

Mid-Cycle Deal Resets

Objective evaluation and strategic re-alignment to restore momentum and protect value

Sales Enablement Without Excuses

Unify CRM, automation, sales collateral, and proposal systems to remove friction and drive revenue.

Marketing Infrastructure Modernization

From legacy tech to scalable ecosystems—CRM, attribution, dashboards, and campaign operations.

Primary Offerings

Comprehensive marketing and growth services designed specifically for private
equity portfolios and investment-backed companies.

Predeal Strategic Projections

Data-driven revenue forecasts and growth scenarios to guide investment decisions.

Marketing Due Diligence Audits

Comprehensive assessment of marketing assets, capabilities, and growth potential.

Pre-Closing Growth Plan

Complete 'Marketing Plan in a Box' ready for immediate post-acquisition execution.

Post-Close Execution

Hands-on implementation of growth strategies from Day 1 through value creation.

Mid-Life Cycle Deal Resets

Strategic pivots and recovery plans for underperforming portfolio companies.

Sales Enablement Programs

Tools, training, and processes to accelerate sales team performance and conversion.

CRM & Marketing Automation

Implementation and optimization of scalable marketing and sales technology stacks.

Fractional CMO Services

Experienced marketing leadership and team augmentation without full-time overhead.
Award wining agency

Work that wins awards, and wins the deal.

Behind every statuette is a brand that needed growth, not just praise.

Award wining agency

Work that wins awards. And wins the deal.

Behind every statuette is a brand that needed growth, not just praise.

Testimonials

Our Success Stories

“If you’re curious, this is Website Ipsum. It was specifically developed for the use on development websites. Other than being less confusing than other Ipsum’s, Website Ipsum is also formatted in patterns more similar to how real copy is formatted on the web today.”

John Smith

CEO | Company

“If you’re curious, this is Website Ipsum. It was specifically developed for the use on development websites. Other than being less confusing than other Ipsum’s, Website Ipsum is also formatted in patterns more similar to how real copy is formatted on the web today.”

James Miller

Vice President | Company
Services

Services

Strategic Marketing Planning

Strategic Marketing Planning

Brand Strategy

Brand
Strategy

Growth Marketing

Content
Marketing

Digital
Campaigns

Podcast

P.E. and M&A on the Podcast

Episode 68

Bill Woods

The Manufacturing CEO’s
Guide to Competitive
Marketing Strategy

Outflank bigger competitors with a competitive marketing strategy.

Episode 67

Bill Woods

How B2B Marketing De-Risks
M&A Transactions

Explore how marketing strategy influences EBITDA, deal structure, and exit multiples in B2B M&A.

Episode 66

Steve Kohnke

How to Build a Sellable B2B Business That Doesn’t Rely
on You

Outflank bigger competitors with a competitive marketing strategy.

Ed Marsh
Ed Marsh Consulting
Episode 87
A GTM Framework for Portfolio Companies

Private equity’s organic growth blind spot, quality of sales diligence, GTM governance, AI in sales, and portfolio company growth strategy.

Peter Murphy Lewis
Episode 86
Documentary Marketing for Complex B2B Brands, Manufacturers, and PE Firms

For manufacturers and PE-backed companies, documentary-style content can turn technical credibility into trust, differentiation, and enterprise value.

Marc Rust
Consequently Creative
Episode 84
Branding Is Private Equity’s Biggest Asset

Learn how branding, internal alignment, and messaging drive value creation in private equity. For B2B companies and portfolio leaders.

Ed Marsh
Ed Marsh Consulting
Episode 87
A GTM Framework for Portfolio Companies

Private equity’s organic growth blind spot, quality of sales diligence, GTM governance, AI in sales, and portfolio company growth strategy.

Peter Murphy Lewis
Episode 86
Documentary Marketing for Complex B2B Brands, Manufacturers, and PE Firms

For manufacturers and PE-backed companies, documentary-style content can turn technical credibility into trust, differentiation, and enterprise value.

Marc Rust
Consequently Creative
Episode 84
Branding Is Private Equity’s Biggest Asset

Learn how branding, internal alignment, and messaging drive value creation in private equity. For B2B companies and portfolio leaders.

Ed Marsh
Ed Marsh Consulting
Episode 87
A GTM Framework for Portfolio Companies

Private equity’s organic growth blind spot, quality of sales diligence, GTM governance, AI in sales, and portfolio company growth strategy.

Peter Murphy Lewis
Episode 86
Documentary Marketing for Complex B2B Brands, Manufacturers, and PE Firms

For manufacturers and PE-backed companies, documentary-style content can turn technical credibility into trust, differentiation, and enterprise value.

Marc Rust
Consequently Creative
Episode 84
Branding Is Private Equity’s Biggest Asset

Learn how branding, internal alignment, and messaging drive value creation in private equity. For B2B companies and portfolio leaders.

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1820 Mulligan Hill Rd, New Florence,
PA 15944, United States
1820 Mulligan Hill Rd, New Florence,
PA 15944, United States
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