Product Selector Created For Complex Manufactured Product
Since 1936, Stern EWS has produced specialty industrial fabrics, supplying demanding and exacting fabrics for aerospace, filtration, and medical requirements.
CHALLENGE
Navigating a Complex Product Catalog
Fabric choices and configuration options for potential clients were hard to understand.
The Stern EWS product line consists of over 700 different woven industrial fabric types, each with up to 8 physical parameters.
Multiple calls and conversations were needed to determine if Stern EWS had a product to fit the client's needs.
OPPORTUNITY
SternEWS needed a new approach to delivering the product selection and configuration options.
An easy-to-use interface that would self-guide potential customers through product selection.
Integration of technical data across multiple selection options to determine product market fit.
A graphical interface designed for ease of use and understanding.
Reduction of time and friction in the specification process.
Online Product
Specification Tool
The Stern EWS online product specification tool provides an easy-to-use interface for potential clients.
BENEFITS
Customers can search all products and filter results based on the 8 physical parameters.
Website visitors can find exactly what they need based on their individual requirements.
The complex products are easily identified and compared by their differences and benefits.
Stern EWS's customer service team is more available to provide assistance in other areas.
RESULTS
New product specification tool significantly shortened the product discovery cycle.
New product specification tool significantly shortened the product discovery cycle.
Distributors and end-users inquire with clearly defined fabric needs, enabling faster, more accurate order processing.
