The Challenge for Founders
Concept Stage
Validating the idea, building initial traction, and securing early believers.
Product-Market Fit
Refining the product, proving demand, and building repeatable sales motion.
Venture Rounds A, B, C
Scaling GTM, accelerating customer acquisition, professionalizing marketing ops, and building brand credibility.
PE/Scale Stage
Shifting from founder-led hustle to institutional growth engines that investors trust.
At Each Step, Founders Ask:
50 Capital Growth's Approach
Stage 1
Concept & Product-Market Fit
Market Validation Roadmap
Rapid testing to identify ICP, customer pain points, and messaging that resonates.
Minimum Viable Funnel (MVF)
Not just MVP for product, but a baseline funnel to measure early traction.
Investor Narrative Support
Building pitch decks and market stories tied directly to traction data.
Deliverables: ICP map, early funnel playbook, traction dashboards
Stage 2
Seed to Series A (Early Traction)
GTM Sprint Programs
90-day sprints to validate channels, CAC, LTV, and conversion rates.
Fractional CMO & Execution
Senior leadership + tactical team to accelerate while keeping burn efficient.
Brand Credibility Development
Positioning the company as a category player through content, PR, and partnerships.
Deliverables: 100-day GTM plan, CAC/LTV dashboard, brand toolkit
Stage 3
Series B & C (Scale)
Growth Engine Buildout
Systematic customer acquisition, scalable media buying, RevOps architecture.
Talent Augmentation
Deploy fractional experts before full-time hires.
Portfolio Readiness
Create investor-grade dashboards for unit economics and performance.
Deliverables: Scalable GTM engine, operating dashboards, readiness scorecard
Stage 4
PE Readiness & Beyond
Institutionalization
Marketing moves from "startup hustle" to "investment-grade lever."
Exit Multiples Strategy
Positioning brand and data infrastructure to maximize valuation.
Operational Alpha
Marketing tied to EBITDA improvement and enterprise value.
Deliverables: Exit narrative package, institutional brand system, investor marketing audit
Why Early-Stage Founders Choose 50 Capital Growth
Ready to Build Your Growth Engine?
Whether you're validating your concept, raising your next round, or preparing for scale—let's turn marketing into your competitive advantage.